Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Ted Smith; James R. Coyle; Elizabeth Lightfoot; Amy Scott
| Year of publication: |
2007
|
|---|---|
| Authors: | Smith, Ted ; Coyle, James R. ; Lightfoot, Elizabeth ; Scott, Amy |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 4, p. 387-397
|
| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Kommunikation | Communication | Werbewirkung | Advertising effects |
| Extent: | graph.Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003613599