Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
| Year of publication: |
2007
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|---|---|
| Authors: | Smith, Ted ; Coyle, James R. ; Lightfoot, Elizabeth ; Scott, Amy |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 4, p. 387-397
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