"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
James R. Coyle; Ted Smith; Elizabeth Lightfoot; William Neace
| Year of publication: |
2011
|
|---|---|
| Authors: | Coyle, James R. ; Smith, Ted ; Lightfoot, Elizabeth ; Neace, William ; Platt, Glenn J. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 4.2011, 4, p. 225-247
|
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530465