"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
James R. Coyle; Ted Smith; Elizabeth Lightfoot; William Neace
| Year of publication: |
2011
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|---|---|
| Authors: | Coyle, James R. ; Smith, Ted ; Lightfoot, Elizabeth ; Neace, William ; Platt, Glenn |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 21933686. - Vol. 4.2011, 4, p. 225-247
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010004336