//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~language:"eng"
~subject:"Soziales Netzwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Soziales Netzwerk
Werbepsychologie
21
Psychology of advertising
20
Advertising effects
17
Werbewirkung
17
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
5
Advertising
4
Communication
4
Kommunikation
4
USA
4
United States
4
Marketing management
3
Marketingmanagement
3
Target group
3
Zielgruppe
3
Brand management
2
Children
2
Emotion
2
Fernsehwerbung
2
Kinder
2
Markenführung
2
Social network
2
Television advertising
2
Advertising planning
1
Analysis of variance
1
Brand
1
Brand image
1
Cause-Related Marketing
1
Cause-related marketing
1
Chicago <Ill., 1983>
1
China
1
Cognition
1
Communication media
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cosmetics industry
1
Estimation
1
Forschung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Coyle, James R.
1
Lightfoot, Elizabeth
1
Nail, Jim
1
Scott, Amy
1
Smith, Ted
1
Published in...
All
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
Journal of internet commerce
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
2
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->