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~isPartOf:"Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference"
~isPartOf:"Journal of advertising research"
~subject:"Emotion"
~subject:"Kommunikation"
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Emotion
Kommunikation
Werbepsychologie
23
Psychology of advertising
20
Advertising effects
17
Werbewirkung
17
Consumer behaviour
7
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5
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4
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Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
Journal of advertising research
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
Neue Ansätze in Markenforschung und Markenführung
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Sage handbook of advertising
2
The journal of consumer marketing
2
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Studien
1
Business success
1
Corporate communications : an international journal
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DUV : Wirtschaftswissenschaft
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Die Fachhochschule der Deutschen Bundesbank in Hachenburg : Festschrift für den langjährigen Rektor Prof. Dr. Dietrich Schönwitz
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EBSCOhost eBook Collection
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European Sport management quarterly : ESMQ
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European journal of marketing
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Frontiers of business research in China : selected publications from Chinese universities
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbook of research on international advertising
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International advertising and communication : current insights and empirical findings
1
International journal of hospitality management
1
International review on public and non-profit marketing
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ECONIS (ZBW)
6
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1
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
2
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
3
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
4
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
5
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
6
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
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