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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~isPartOf:"Dresdner Beiträge zur Wirtschaftsinformatik"
~subject:"Advertising effects"
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Advertising in new formats and media : current research and implications for marketers
Dresdner Beiträge zur Wirtschaftsinformatik
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Journal of marketing research
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Marketing : ZFP ; journal of research and management
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Understanding media synergy
Huang, Guanxiong
;
Li, Hairong
- In:
Advertising in new formats and media : current research …
,
(pp. 97-113)
.
2016
Persistent link: https://www.econbiz.de/10011473404
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