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~isPartOf:"Advertising theory"
~isPartOf:"Journal of global marketing"
~subject:"Brand management"
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Brand management
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Advertising theory
Journal of global marketing
Journal of business research : JBR
33
International journal of advertising : the review of marketing communications
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Journal of marketing communications
24
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Strategic Direction
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Journal of promotion management : innovations in planning and applied research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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Psychology & marketing
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The journal of product & brand management
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International journal of internet marketing and advertising : IJIMA
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The journal of brand management : an international journal
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Journal of retailing and consumer services
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Journal of historical research in marketing
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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International journal of consumer studies
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of international consumer marketing
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Springer eBook Collection
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The IUP journal of brand management : IJBRM
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The journal of consumer marketing
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Vision : the journal of business perspective
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European journal of marketing
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Global business review
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International journal of production economics
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Journal of Product & Brand Management
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Journal of consumer marketing
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Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
5
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5
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1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
4
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
5
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
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