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~isPartOf:"Advertising theory"
~isPartOf:"Journal of global marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Advertising"
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Consumer behaviour
Advertising
64
Werbung
63
Advertising effects
26
Werbewirkung
26
Konsumentenverhalten
16
Cultural identity
8
Kulturelle Identität
8
International marketing
6
Internationales Marketing
6
Internet marketing
6
Online-Marketing
6
Brand management
5
Markenführung
5
Brand
4
Celebrity endorsement
4
Celebrity-Werbung
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Culture
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Kultur
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Markenartikel
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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USA
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United States
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advertising
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culture
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Arzneimittel
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Brand image
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Comparison
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Creativity
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Ethics
3
Ethik
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Kreativität
3
Markenimage
3
National culture
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Nationalkultur
3
Pharmaceuticals
3
Psychology of advertising
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English
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Czarnecka, Barbara
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Billore, Aditya
1
Boyle, Brett
1
Brennan, Ross
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Ghanem, Salma
1
Gupta, Manali
1
Hornikx, Jos
1
Jae, Haeran
1
Jayasimha, K. R.
1
Ju, Ilyoung
1
Kalliny, Morris
1
Keles, Serap
1
Koku, Paul Sergius
1
Lalwani, Ashok K.
1
Lebdaoui, Hind
1
Ling, Pee Beng
1
Liébana-Cabanillas, Francisco
1
Lwin, May O.
1
Manrai, Ajay K.
1
Marchegiani, Christopher
1
Mueller, Barbara
1
Nambudiri, Ranjeet
1
Pair, Rob le
1
Phau, Ian
1
Qiao, Fei
1
Rana, Meghna
1
Sadh, Ashish
1
Schivinski, Bruno
1
Shaner, Matthew
1
Singh, Pratibha
1
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Advertising theory
Journal of global marketing
International journal of advertising : the review of marketing communications
111
Journal of business research : JBR
98
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
44
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Psychology & marketing
37
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
16
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1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
3
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
4
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
5
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
6
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
7
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
8
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
9
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
10
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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