Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Youssef Chetioui, Irfan Butt and Hind Lebdaoui
| Year of publication: |
2021
|
|---|---|
| Authors: | Chetioui, Youssef ; Butt, Irfan ; Lebdaoui, Hind |
| Subject: | advertising value | attitude | collectivism | eWOM | Facebook advertising | purchase intention | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Schwellenländer | Emerging economies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1891359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584512