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~isPartOf:"Journal of global marketing"
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Advertising
65
Werbung
64
Advertising effects
26
Werbewirkung
26
Consumer behaviour
16
Konsumentenverhalten
16
Cultural identity
8
Kulturelle Identität
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International marketing
6
Internationales Marketing
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Internet marketing
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65
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Desmarais, Fabrice
3
Hornikx, Jos
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2
Huh, Jisu
2
Manrai, Ajay K.
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Mueller, Barbara
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Okazaki, Shintaro
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Um, Nam-hyun
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1
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1
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Advertising theory
Journal of global marketing
Journal of advertising research
207
International journal of advertising : the review of marketing communications
203
Journal of advertising
184
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
161
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
84
Young Consumers
83
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of industrial organization
54
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
51
International journal of internet marketing and advertising : IJIMA
50
Health marketing quarterly
48
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
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ECONIS (ZBW)
65
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1
Corporate social responsibility, advertising intensity, and performance : the importance of national philanthropic environments
Semenov, Alexey V.
;
Randrianasolo, Arilova A.
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10014515036
Saved in:
2
Perceptions of hard sell and soft sell vocal styles across countries : lessons from France and New Zealand
Desmarais, Fabrice
;
Vignolles, Alexandra
;
Mukherjee, …
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 212-236
Persistent link: https://www.econbiz.de/10015050013
Saved in:
3
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
7
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
8
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
9
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
10
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
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