//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising theory"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Emotional branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Emotional branding
3
Brand image
2
Brand management
2
Consumer behaviour
2
Emotion
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Attitude to advertisement
1
Attitude to brand
1
Banks
1
Beziehungsmarketing
1
Brand
1
Brand communication
1
Brand love
1
Destination brand love
1
Destination management
1
Destinationsmanagement
1
Emotionale Werbung
1
Finland
1
Finnland
1
Markenartikel
1
Personal banking
1
Place bonding
1
Privatkundengeschäft
1
Psychology of advertising
1
Relationship marketing
1
Tourism marketing
1
Tourismusmarketing
1
Tourist destination
1
UK
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Aro, Kaisa
1
Danbury, Annie
1
Mogaji, Emmanuel
1
Percy, Larry
1
Saraniemi, Saila
1
Suomi, Kati
1
Published in...
All
Advertising theory
The journal of product & brand management
Tourism management : research, policies, practice
Journal of advertising
6
Journal of advertising research
4
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
Designing and communicating experience
2
Emerald points
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Challenges in an age of dis-engagement
1
Global business review
1
Harvard business review : HBR
1
Innovation in advertising and branding communication
1
Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international economic review
1
Journal of managerial issues : JMI
1
Journal of marketing for higher education
1
Making a difference through marketing : a quest for diverse perspectives
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Paradigm : the journal of Institute of Management Technology
1
Premier reference source
1
Psychology & marketing
1
Schriftenreihe Schwerpunkt Marketing
1
Schriftenreihe der Fakultät für Wirtschaft der Dualen Hochschule Baden-Württemberg Ravensburg
1
Society and business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
2
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
3
The role of emotion in processing advertising
Percy, Larry
- In:
Advertising theory
,
(pp. 69-84)
.
2012
Persistent link: https://www.econbiz.de/10009526921
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->