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~isPartOf:"Agricultural economics : the journal of the International Association of Agricultural Economists"
~isPartOf:"Journal of business research : JBR"
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Agricultural economics : the journal of the International Association of Agricultural Economists
Journal of business research : JBR
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Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels
;
Jones, Richard
;
Al Zagir, Nadia
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
Saved in:
2
Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
Saved in:
3
It is where you are that matters: the spatial determinants of rural poverty in India
Palmer-Jones, Richard W.
;
Sen, Kunal
- In:
Agricultural economics : the journal of the …
34
(
2006
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10003324951
Saved in:
4
Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
Saved in:
5
Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1484-1493
Persistent link: https://www.econbiz.de/10010121587
Saved in:
6
It is where you are that matters: the spatial determinants of rural poverty in India
Palmer-Jones, Richard
;
Sen, Kunal
- In:
Agricultural economics : the journal of the …
34
(
2006
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10006954855
Saved in:
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