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~isPartOf:"Agricultural economics : the journal of the International Association of Agricultural Economists"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Verpackung"
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Consumer behaviour
Packaging
13
Verpackung
13
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Block, Lauren G.
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Han, Yegyu
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Agricultural economics : the journal of the International Association of Agricultural Economists
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
11
International journal of consumer studies
9
Journal of business research : JBR
7
Psychology & marketing
6
Journal of international consumer marketing
5
Multisensory packaging : designing new product experiences
5
Asia Pacific journal of marketing and logistics
4
International journal of wine business research : IJWBR
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of retailing
4
The journal of product & brand management
4
International journal of retail & distribution management
3
Journal of marketing communications
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Amfiteatru economic : an economic and business research periodical
2
Australasian marketing journal
2
Cleaner and responsible consumption
2
Cogent business & management
2
European journal of marketing : EJM
2
European research studies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of islamic marketing and branding
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of food products marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Nepalese journal of finance : a publication of Uniglobe College
2
Olsztyn economic journal
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Business-Related Scientific Research Conference, 2010
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Agrarökonomische Diskussionsbeiträge
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All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
2
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
3
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
4
Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
Saved in:
5
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
6
Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng
;
Sengupta, Jaideep
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
Saved in:
7
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
8
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
Saved in:
9
Effects of product unit image on consumption of snack foods
Madzharov, Adriana V.
;
Block, Lauren G.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10008728855
Saved in:
10
Unpacked and packed fluid milk consumption patterns and preferences in Turkey
Akbay, Cuma
;
Tiryaki, Gulgun Yildiz
- In:
Agricultural economics : the journal of the …
38
(
2008
)
1
,
pp. 9-20
Persistent link: https://www.econbiz.de/10003642878
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