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~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Advertising strategy"
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Advertising planning
8
Werbeplanung
8
Deutschland
3
Germany
3
Betriebliche Budgetierung
2
Corporate budgeting
2
Market research
2
Marktforschung
2
1990-2000
1
Advertising effects
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Advertising industry
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Agency theory
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Akzente
Journal of marketing research : JMR
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
Journal of business research : JBR
7
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Journal of promotion management : JPM
4
Harvard-Business-Manager : das Wissen der Besten
3
Health marketing quarterly
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
The Rand journal of economics
3
The journal of industrial economics
3
Applied economics
2
Die Bank
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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International journal of electronic commerce : IJEC
2
International journal of logistics systems and management
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International journal of production economics
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JMM : the international journal on media management
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of economics & management strategy : JEMS
2
Journal of fashion marketing and management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international consumer marketing
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Journal of marketing
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Journal of marketing management : MM
2
Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
3
New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.
;
Goettler, Ronald L.
;
Kim, Minki
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
Saved in:
4
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
5
Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
;
Llobet, Gerard
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
Saved in:
6
Der Marketingeffekt: Steuerruder in der Rezession
Meyer, Thomas
;
Perrey, Jesko
;
Spillecke, Dennis
- In:
Akzente
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003821170
Saved in:
7
"Wir können auch über uns selbst lachen"
Kaempfe, Hasso
;
Gatermann, Michael
- In:
Akzente
(
2007
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003537048
Saved in:
8
Vorsicht vor Multi-Werbern : wie Katjes Stars einsetzt
Bachmüller, Tobias
- In:
Akzente
(
2007
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10003537087
Saved in:
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