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~isPartOf:"Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Beziehungsmarketing
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
International journal of contemporary hospitality management
Journal of business research : JBR
8
Journal of retailing and consumer services
7
International journal of retail and distribution management
4
Journal of service management
3
Psychology & marketing
3
Reihe: Marketing : MAR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of hospitality management
2
Journal of customer behaviour
2
The behavioral enterprise
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
British journal of management
1
Business horizons
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
E-collaboration ; Vol. 1
1
E-commerce and web technologies : 6th international conference, EC-Web 2005, Copenhagen, Denmark, August 23 - 26, 2005 ; proceedings
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
EuroMed journal of business
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
1
Global sourcing of services : strategies, issues and challenges
1
HMD : Praxis der Wirtschaftsinformatik
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Informationsmanagement und Computer Aided Team
1
Insights, innovation, and analytics for optimal customer engagement
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International business and economics research journal
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of product lifecycle management : IJPLM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Journal of cultural economy
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All without leaving home : building a conceptual model of virtual tourism experiences
Wei, Wenqi
;
Baker, Melissa A.
;
Onder, Irem
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1284-1303
Persistent link: https://www.econbiz.de/10014280780
Saved in:
2
Metaverse as a driver for customer experience and value co-creation : implications for hospitality and tourism management and marketing
Buhalis, Dimitrios
;
Lin, Michael S.
;
Leung, Daniel
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 701-716
Persistent link: https://www.econbiz.de/10013546075
Saved in:
3
Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton
- In:
Alles Marketing oder was? : Wie Marketing zentrale …
,
(pp. 8-28)
.
2000
Persistent link: https://www.econbiz.de/10001616487
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