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~isPartOf:"Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!"
~isPartOf:"The journal of services marketing"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
The journal of services marketing
Journal of business research : JBR
7
Journal of retailing and consumer services
7
International journal of retail and distribution management
4
Journal of service management
3
Psychology & marketing
3
Reihe: Marketing : MAR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of customer behaviour
2
Marketing intelligence & planning
2
Premier reference source
2
The behavioral enterprise
2
Advances in business information systems and analytics (ABISA) Book Series
1
African journal of science, technology, innovation and development : AJSTID
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
British journal of management
1
Business horizons
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
E-collaboration ; Vol. 1
1
E-commerce and web technologies : 6th international conference, EC-Web 2005, Copenhagen, Denmark, August 23 - 26, 2005 ; proceedings
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
EuroMed journal of business
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
1
Global sourcing of services : strategies, issues and challenges
1
HMD : Praxis der Wirtschaftsinformatik
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Informationsmanagement und Computer Aided Team
1
Insights, innovation, and analytics for optimal customer engagement
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International business and economics research journal
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
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The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
3
Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton
- In:
Alles Marketing oder was? : Wie Marketing zentrale …
,
(pp. 8-28)
.
2000
Persistent link: https://www.econbiz.de/10001616487
Saved in:
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