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~isPartOf:"Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR"
~isPartOf:"Psychology & marketing"
~isPartOf:"Strategien erfolgreicher TV-Marken : eine internationale Analyse"
~subject:"USA"
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Search: subject_exact:"Fernsehformat"
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
Psychology & marketing
Strategien erfolgreicher TV-Marken : eine internationale Analyse
The journal of media economics
13
Journal of advertising research
7
Working paper / National Bureau of Economic Research, Inc.
7
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4
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4
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3
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3
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Engaging consumers through branded entertainment and convergent media
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PR und Populärkultur : zum Image der Public Relations in US-amerikanischen TV-Serien
Gutzmer, Alexander
- In:
Allmächtige PR, ohnmächtige PR : die doppelte …
,
(pp. 157-173)
.
2018
Persistent link: https://www.econbiz.de/10011701979
Saved in:
2
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
3
Adolescent motivations for reality television viewing : an exploratory study
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Smith, Michael F.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 136-143
Persistent link: https://www.econbiz.de/10009510134
Saved in:
4
Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
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