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~isPartOf:"Always learning"
~isPartOf:"Journal of marketing research : JMR"
~person:"Chintagunta, Pradeep K."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
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