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~isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
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American economic journal : a journal of the American Economic Association
Journal of marketing management : MM
Journal of business research : JBR
14
The journal of brand management : an international journal
8
The journal of product & brand management
7
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of retailing and consumer services
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International journal of hospitality management
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International journal of sport management and marketing : IJSMM
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Journal of current issues and research in advertising
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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Advancing insights on brand management
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Arts and the market : AAM
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Asia-Pacific journal of management research and innovation
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Brand management in emerging markets : theories and practice
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Business and Economic Research : BER
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ECONIS (ZBW)
6
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1
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
2
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
3
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
4
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
5
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
6
Demand spillovers, combative advertising, and celebrity endorsements
Garthwaite, Craig L.
- In:
American economic journal : a journal of the American …
6
(
2014
)
2
,
pp. 76-104
Persistent link: https://www.econbiz.de/10010361797
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