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~isPartOf:"American journal of agricultural economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising effects"
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Search: subject_exact:"Advertising response"
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Advertising effects
Werbewirkung
120
Consumer behaviour
66
Konsumentenverhalten
66
Advertising
54
Werbung
52
Brand image
44
Markenimage
44
Brand management
40
Markenführung
40
Brand
27
Markenartikel
27
Internet marketing
18
Online-Marketing
18
Celebrity endorsement
12
Celebrity-Werbung
12
USA
12
Emotion
11
United States
11
Marketing management
10
Marketingmanagement
10
Product Placement
9
Product placement
9
Sponsoring
8
Sponsorship
8
Theorie
8
Theory
8
Beziehungsmarketing
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Relationship marketing
7
Viral marketing
7
Virales Marketing
7
Brand attitude
5
Cognition
5
Experiment
5
Kognition
5
Social Web
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Social web
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Brand evaluation
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120
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Kaiser, Harry M.
5
Carrillat, François A.
3
Dahlén, Micael
3
Alston, Julian Mark
2
Astous, Alain d'
2
Cauberghe, Veroline
2
Chalfant, James Allen
2
Chung, Chanjin
2
Hartnett, Nicole
2
Kinnucan, Henry W.
2
Liu, Donald J.
2
Mazodier, Marc
2
Miao, Yuliang
2
Piggott, Nicholas E.
2
Plakoyiannaki, Emmanuella
2
Richards, Timothy J.
2
Romaniuk, Jenni
2
Rosengren, Sara
2
Spotts, Harlan E.
2
Sääksjärvi, Maria
2
Torres, Anna
2
Weinberger, Marc G.
2
Adachi, Kenji
1
Al Shebil, Saleh
1
Albinsson, Pia A.
1
Alvarado-Karste, Diego
1
Amblee, Naveen
1
Andrews, J. Craig
1
Apaolaza-Ibáñez, Vanessa
1
Argyriou, Evmorfia
1
Armstrong, Jon Scott
1
Aspara, Jaakko
1
Balabanis, George
1
Balasubramanian, Siva Kumar
1
Banerjee, Shubhomoy
1
Baxter, Stacey
1
Beal, Virginia
1
Becirovic, Ilda
1
Beise-Zee, Rian
1
Best, Sabine
1
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American journal of agricultural economics
European journal of marketing : EJM
The journal of product & brand management
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
120
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1
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
2
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
3
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
4
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
6
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
7
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
9
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
10
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
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