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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~subject:"B-to-B-Marketing"
~type_genre:"Article in journal"
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857
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American journal of agricultural economics
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
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Journal of business-to-business marketing
126
Journal of business research : JBR
96
Journal of marketing
32
Journal of the Academy of Marketing Science
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11
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing theory
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Asia Pacific journal of marketing and logistics
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Electronic markets : the international journal on networked business
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European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing research
6
Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of services and operations management
5
International journal of technology marketing : IJTMkt
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Journal of marketing research : JMR
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ECONIS (ZBW)
600
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1
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
2
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
4
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
5
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
Saved in:
6
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
7
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
10
Founder's birth order and triple bottom line in B2B SMEs
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gorton, Matthew
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014531402
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