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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Ethnische Gruppe"
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Search: subject_exact:"Advertising response"
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Advertising
Ethnische Gruppe
Advertising effects
73
Werbewirkung
73
Consumer behaviour
41
Konsumentenverhalten
41
Werbung
30
Brand image
14
Markenimage
14
USA
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United States
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Brand management
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Markenführung
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Internet marketing
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Online-Marketing
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Kaiser, Harry M.
3
Alston, Julian Mark
2
Chalfant, James Allen
2
Kinnucan, Henry W.
2
Liu, Donald J.
2
Miao, Yuliang
2
Paas, Leonard J.
2
Piggott, Nicholas E.
2
Richards, Timothy J.
2
Adachi, Kenji
1
Aurier, Philippe
1
Bae, Sohyun
1
Baek, Tae Hyun
1
Basuroy, Suman
1
Bekk, Magdalena
1
Brandes, Leif
1
Brennan, Stacey M.
1
Broz-Giroux, Anne
1
Cabano, Frank G.
1
Chen, Jialie
1
Chung, Chanjin
1
Cohen, Justin
1
Darley, William K.
1
De Angelis, Matteo
1
Faulkner, Margaret
1
Franck, Egon
1
Garcia, Stephen M.
1
Gretz, Richard T.
1
Han, Jin K.
1
Hock, Stefan J.
1
Ilicic, Jasmina
1
Ivaldi, Marc
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Janssen, Denise M.
1
Johnen, Marius
1
Kalwani, Manohar U.
1
Kim, Seeun
1
Kim, Yeonshin
1
Klucarova-Travani, Sona
1
Kulczynski, Alicia
1
Liaukonyte, Jura
1
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American journal of agricultural economics
Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
146
International journal of advertising : the quarterly review of marketing communications
125
Journal of business research : JBR
113
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
105
Journal of advertising research
92
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
41
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
37
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
13
SpringerLink / Bücher
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
3
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
4
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
5
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
8
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
9
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
10
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
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