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~isPartOf:"Amfiteatru economic : an economic and business research periodical"
~isPartOf:"Discussion paper"
~isPartOf:"Journal of marketing for higher education"
~person:"Omar, Maktoba"
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Amfiteatru economic : an economic and business research periodical
Discussion paper
Journal of marketing for higher education
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Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
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2
Higher education institution branding as a component of country branding in Ghana : renaming Kwame Nkrumah University of Science and Technology
Williams, Robert
;
Osei, Collins
;
Omar, Maktoba
- In:
Journal of marketing for higher education
22
(
2012
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10009657716
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