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~isPartOf:"An Auerbach book"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement"
~subject:"New product development"
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New product development
Product management
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An Auerbach book
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement
International journal of product development : IJPD
5
The journal of product & brand management
4
International journal of product lifecycle management : IJPLM
3
International journal of production research
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Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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Foundations of Management : the journal of Warsaw University of Technology
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Gabler Research
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IEEE transactions on engineering management : EM
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International journal of technology management : IJTM
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Journal of business research : JBR
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Journal of engineering and technology management : JET-M
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Premier reference source
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European journal of innovation management
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Methode zum adaptionsorientierten Produktstrukturmanagement
Masior, Jonathan
-
Universität Stuttgart / Institut für …
-
2022
Persistent link: https://www.econbiz.de/10013187473
Saved in:
2
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
3
An approach to enhancing the success of material innovation through value chain partner integration
Linder, Christian
-
2013
Persistent link: https://www.econbiz.de/10010128946
Saved in:
4
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
5
Product release planning : methods, tools and applications
Ruhe, Günther
-
2010
Persistent link: https://www.econbiz.de/10003760899
Saved in:
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