//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the strategic role of neuromarketing and consumer neuroscience"
~isPartOf:"Aus- & Weiterbildung / Beruf & Karriere"
~isPartOf:"Journal of management research"
~isPartOf:"NeuroPsychoEconomics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuromarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Neuromarketing
13
Consumer behaviour
7
Konsumentenverhalten
7
Market research
2
Marktforschung
2
Neuroeconomics
2
Neuroscience
2
Neurowissenschaften
2
Neuroökonomie
2
Advertising effects
1
Brand
1
Business start-up
1
Comparison
1
Consumer behavior
1
Customer analysis
1
FMRI
1
Gesundheitswesen
1
Health care system
1
Kaufentscheidung
1
Kundenanalyse
1
Markenartikel
1
Marketing
1
Neuroimaging
1
Psychology of advertising
1
Purchase decision
1
Selling
1
USA
1
United States
1
Unternehmensgründung
1
Verbraucherverhalten
1
Vergleich
1
Verkauf
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
12
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
9
German
4
Author
All
Aholt, Andreas
1
Arslan, Burak
1
Bhandari, Arabinda
1
Bulut, Yetkin
1
Cerci, H. Serhat
1
Eroglu, Sertac
1
Franke, Marie-Kristin
1
Galib, Md Hasan
1
Giraldi, Janaina de Moura Engracia
1
Girişken, Arzu Çakar
1
Hammou, Khalid Ait
1
Kaltenegger, Oliver
1
Knuth, Michael
1
Koyluoglu, A. Selcuk
1
Kucun, Nihan Tomris
1
Labude, Christoph
1
Melloul, Jihane
1
Ntapiapis, Nihal Toros
1
Oliveira, Jorge Henrique Caldeira de
1
Rozan Fortunato, Vitor Costa
1
Rumpel, Franziska
1
Schaefer, Michael
1
Schätzlein, Valentin
1
Schöffski, Oliver
1
Sohn, Stefan
1
Teichert, Thorsten
1
Uzbay, Tayfun
1
Weber, Bernd
1
Özkardeşler, Çağla
1
more ...
less ...
Published in...
All
Analyzing the strategic role of neuromarketing and consumer neuroscience
Aus- & Weiterbildung / Beruf & Karriere
Journal of management research
NeuroPsychoEconomics
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
13
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Journal of Consumer Marketing
8
Psychology & marketing
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of Product & Brand Management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
Organizational research methods : ORM
3
Redmarka : revista de marketing aplicado
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Fontys Venlo - publication of applied sciences
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Importance of brain reward system in neuromarketing
Uzbay, Tayfun
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012266741
Saved in:
2
Understanding consumer behavior through eye-tracking
Cerci, H. Serhat
;
Koyluoglu, A. Selcuk
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10012266754
Saved in:
3
Neuromarketing trends and opportunities for companies
Bhandari, Arabinda
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 82-103)
.
2020
Persistent link: https://www.econbiz.de/10012266756
Saved in:
4
The science behind neuromarketing
Bulut, Yetkin
;
Arslan, Burak
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 104-126)
.
2020
Persistent link: https://www.econbiz.de/10012266757
Saved in:
5
Traditional market research and neuromarketing research : a comparative overview
Eroglu, Sertac
;
Kucun, Nihan Tomris
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 146-167)
.
2020
Persistent link: https://www.econbiz.de/10012266764
Saved in:
6
Neuromarketing insights for start-up companies
Girişken, Arzu Çakar
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 168-184)
.
2020
Persistent link: https://www.econbiz.de/10012266766
Saved in:
7
A neuromarketing perspective for assessing the role and impact of typefaces on consumer purchase decision
Ntapiapis, Nihal Toros
;
Özkardeşler, Çağla
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 208-228)
.
2020
Persistent link: https://www.econbiz.de/10012266772
Saved in:
8
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
9
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
10
Kundencluster im Neuromarketing und ihre Potentiale für das Gesundheitswesen
Sohn, Stefan
;
Kaltenegger, Oliver
;
Schätzlein, Valentin
; …
- In:
NeuroPsychoEconomics
5
(
2010
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10008758565
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->