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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Handbook of research on integrating social media into strategic marketing"
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Analyzing the strategic role of social networking in firm growth and productivity
Handbook of research on integrating social media into strategic marketing
Leitfaden Online-Marketing ; [Bd. 1]
61
Handbook of social media management : value chain and business models in changing media markets
42
Handbook of strategic e-business management
35
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
32
Social media and crisis communication
28
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
Digital transformation in journalism and news media : media management, media convergence and globalization
24
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
24
Social Branding : Strategien - Praxisbeispiele - Perspektiven
24
Contemporary issues in social media marketing
23
Electronic Services
23
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
23
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
22
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
22
E-marketing ; Vol. 1
22
The SAGE handbook of social media marketing
22
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
21
Handbook of research on effective advertising strategies in the social media age
21
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
21
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
20
LISS 2012 ; Vol. 2
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
20
The Routledge companion to digital consumption
20
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
20
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
19
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
19
Modelle im E-Business
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New media and public relations
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Research
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Selected readings on information technology and business systems management
19
Social-Media-Handbuch : Theorien, Methoden, Modelle
19
Transforming e-business practices and applications : emerging technologies and concepts
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Contemporary research in e-branding
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Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
18
Internet advertising : theory and research
18
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
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2
A tale of two banks : customer services on Facebook
Dalziel, Nurdilek
;
Hontoir, Janet
- In:
Analyzing the strategic role of social networking in …
,
(pp. 136-156)
.
2017
Persistent link: https://www.econbiz.de/10011531087
Saved in:
3
The role of social media in shaping marketing strategies in the airline industry
Akçay, Deniz
- In:
Analyzing the strategic role of social networking in …
,
(pp. 214-233)
.
2017
Persistent link: https://www.econbiz.de/10011531095
Saved in:
4
A continuance model for optimized participation in virtual communities
Mohana Shanmugam
;
Yusmadi Yah Jusoh
- In:
Handbook of research on integrating social media into …
,
(pp. 187-206)
.
2015
Persistent link: https://www.econbiz.de/10011294593
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5
How social commerce emerged : the role of social word of mouth - social commerce
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011294624
Saved in:
6
Social media marketing
Nadda, Vipin
;
Dadwal, Sumesh Singh
;
Firdous, Azmat
- In:
Handbook of research on integrating social media into …
,
(pp. 359-379)
.
2015
Persistent link: https://www.econbiz.de/10011294557
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7
Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
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8
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
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9
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
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10
Understanding customers' behaviour through Web data mining models
Veglio, Valerio
- In:
Handbook of research on integrating social media into …
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011294586
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