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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Viral marketing"
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Search: subject_exact:"Internet-Netzwerk"
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Viral marketing
Social Web
112
Social web
112
Internet marketing
59
Online-Marketing
59
B-to-B-Marketing
52
Business-to-business marketing
52
Beziehungsmarketing
36
Relationship marketing
36
Social media
36
Lieferantenmanagement
33
Supplier relationship management
33
Marketing management
16
Marketingmanagement
16
E-commerce
14
Electronic Commerce
14
Salespeople
14
Verkaufspersonal
14
Selling
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Verkauf
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Brand management
11
Markenführung
11
B2B
10
Customer integration
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Kundenintegration
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Digital marketing
9
Virales Marketing
9
Consumer behaviour
8
Konsumentenverhalten
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Social network
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Soziales Netzwerk
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Unternehmensnetzwerk
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Big Data
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Big data
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Data Mining
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Data mining
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Akarsu, Tugra Nazlil
1
Angell, Robert J.
1
Aras, Ajit
1
Assaf, A. Georges
1
Botha, Elsamari
1
Brown, Brian P.
1
Brynildsen, Gina
1
Caigny, Arno de
1
Chan, Ka Wing
1
Coussement, Kristof
1
Donthu, Naveen
1
Erz, Antonia
1
Gu, William
1
Hoornaert, Steven
1
Itani, Omar S.
1
Karjaluoto, Heikki
1
Kietzmann, Jan
1
Kwon, Jumbum
1
Liu, Martin J.
1
Luo, Jun
1
Marder, Ben
1
Meire, Matthijs
1
Mero, Joel
1
Milne, George R.
1
Mrad, Mona
1
Munnukka, Juha
1
Peñaloza, Lisa
1
Pitt, Christine S.
1
Pitt, Leyland F.
1
Plangger, Kirk A.
1
Salonen, Anna
1
Sashi, C. M.
1
Septianto, Felix
1
Swani, Kunal
1
Tóth, Zsófia
1
Xu, Xin
1
Zimmer, Marcus
1
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Analyzing the strategic role of social networking in firm growth and productivity
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
Saved in:
5
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
6
The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges
Marder, Ben
;
Angell, Robert J.
;
Akarsu, Tugra Nazlil
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. A7-A11
Persistent link: https://www.econbiz.de/10014226198
Saved in:
7
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
8
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
9
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
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