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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
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Analyzing the strategic role of social networking in firm growth and productivity
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Cogent business & management
64
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Springer eBook Collection
54
Corporate communications : an international journal
52
Journal of knowledge management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
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ECONIS (ZBW)
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1
The management and performance of social media initial public offerings (IPOs) : a case study analysis
Wisniewski, Piotr
- In:
Analyzing the strategic role of social networking in …
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011530610
Saved in:
2
Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
Saved in:
3
Social media in crisis communication : the Lance Armstrong saga
Hopwood, Maria
;
McLean, Hamish
- In:
Analyzing the strategic role of social networking in …
,
(pp. 45-58)
.
2017
Persistent link: https://www.econbiz.de/10011530612
Saved in:
4
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
5
Social media, participation, and citizenship : new strategic directions
Bull, Richard
;
Pianosi, Monica
- In:
Analyzing the strategic role of social networking in …
,
(pp. 76-94)
.
2017
Persistent link: https://www.econbiz.de/10011530619
Saved in:
6
Generation Y and internet privacy : implication for commercialization of social networking services
Smutny, Zdenek
;
Janoscik, Vaclav
;
Cermak, Radim
- In:
Analyzing the strategic role of social networking in …
,
(pp. 95-119)
.
2017
Persistent link: https://www.econbiz.de/10011530623
Saved in:
7
Social media for growing collective intelligence in online communities
Aelita, Skaržauskienė
;
Tamošiūnaitė, Rūta
- In:
Analyzing the strategic role of social networking in …
,
(pp. 120-135)
.
2017
Persistent link: https://www.econbiz.de/10011530628
Saved in:
8
A tale of two banks : customer services on Facebook
Dalziel, Nurdilek
;
Hontoir, Janet
- In:
Analyzing the strategic role of social networking in …
,
(pp. 136-156)
.
2017
Persistent link: https://www.econbiz.de/10011531087
Saved in:
9
With a little help from my friends : the Irish radio industry's strategic : dappropriation of Facebook for commercial growth
McMahon, Daithi
- In:
Analyzing the strategic role of social networking in …
,
(pp. 157-171)
.
2017
Persistent link: https://www.econbiz.de/10011531088
Saved in:
10
How social media offers opportunities for growth in the traditional media industry : the case of travel journalism
Duffy, Andrew
- In:
Analyzing the strategic role of social networking in …
,
(pp. 172-187)
.
2017
Persistent link: https://www.econbiz.de/10011531092
Saved in:
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