//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Annual review of economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Working paper series / Ipag Business School : working paper"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Firmenname"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand name
2
Markenname
2
Advertising music
1
China
1
Consumer goods industry
1
Consumer preferences
1
Cross-cultural marketing
1
Interkulturelles Marketing
1
Konsumentenpräferenzen
1
Konsumgüterindustrie
1
Linguistics
1
Linguistik
1
Marches (Italy)
1
Marken
1
Market structure
1
Marktstruktur
1
Werbemusik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Arbeitspapier
2
Article in journal
2
Working Paper
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
2
Author
All
Bronnenberg, Bart J.
1
Dubé, Jean-Pierre
1
Lerman, Dawn B.
1
Liu, Min
1
Lowrey, Tina M.
1
Luna, David
1
Shrum, L. J.
1
more ...
less ...
Published in...
All
Annual review of economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper series / Ipag Business School : working paper
Marketing letters : a journal of research in marketing
2
American economic review
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
Der Betrieb
1
Industrial and corporate change
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of political economy
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing theory
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1
The journal of brand management : an international journal
1
The journal of finance : the journal of the American Finance Association
1
Zeitschrift für Unternehmensgeschichte
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
2
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->