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~isPartOf:"Applied economics"
~isPartOf:"Design and management of interfirm networks : franchise networks cooperatives and alliances"
~isPartOf:"International journal of sport management and marketing : IJSMM"
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Applied economics
Design and management of interfirm networks : franchise networks cooperatives and alliances
International journal of sport management and marketing : IJSMM
International journal of sports marketing & sponsorship
9
Journal of sports economics
7
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Schriften des Europäischen Instituts für Sozioökonomie e.V.
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Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
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1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
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Department of Economics working paper
1
Discussion paper series / IZA
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Economic development quarterly : the journal of American economic revitalization
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Economic papers : a journal of applied economics and policy
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European Sport management quarterly : ESMQ
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European journal of innovation management : EJIM
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Globalisierung des wirtschaftlichen Wettbewerbs im Sport
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Harvard business review : HBR
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International journal of management and marketing research : IJMMR
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International journal of sport finance
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ECONIS (ZBW)
15
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1
The co-evolution of clusters and the role of trans-local linkages
Mariotti, Francesca
;
Yaqub, Muhammad Zafar
;
Haider, Sajjad
- In:
Design and management of interfirm networks : franchise …
,
(pp. 321-335)
.
2019
Persistent link: https://www.econbiz.de/10012176385
Saved in:
2
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
3
NASCAR-related philanthropy and the distilled spirits sponsor category
O'Rourke, Patrick K.
;
Kinney, Lance
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009407937
Saved in:
4
An appraisal of stock car racing's economic and geographic development in North America : NASCAR as flexible accumulation
Edwards, Michael B.
;
Alderman, Derek H.
;
Estes, Steven G.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 160-179
Persistent link: https://www.econbiz.de/10008650619
Saved in:
5
What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
Saved in:
6
Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
Nguyen, Sheila N.
;
Menzies, Jane L.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 106-130
Persistent link: https://www.econbiz.de/10008650621
Saved in:
7
Winston/NEXTEL Cup : the triumph of the spectacle
McTeer, William G.
;
White, Philip G.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10008650622
Saved in:
8
Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.
;
Goss, Benjamin D.
;
Jubenville, Colby B.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
Saved in:
9
The IndyCar Series : a marketing channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Saved in:
10
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
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