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~isPartOf:"Applied economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Salonen, Anna"
~person:"Zolkiewski, Judy"
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B-to-B-Marketing
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Customer value
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Salonen, Anna
Zolkiewski, Judy
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Applied economics
Industrial marketing management : the international journal for industrial and high-tech firms
Research technology management : RTM
1
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ECONIS (ZBW)
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1
Advancing
value
-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
2
Tensions in
value
spaces : the organizational buying center and advanced services
Zolkiewski, Judy
;
Story, Vicky M.
;
Burton, Jamie
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 196-210
Persistent link: https://www.econbiz.de/10014433458
Saved in:
3
Coopetition and
value
creation and appropriation : the role of interdependencies, tensions and harmony
Chou, Hsin-Hui
;
Zolkiewski, Judy
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 25-33
Persistent link: https://www.econbiz.de/10011863734
Saved in:
4
Opportunities for
value
-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
5
Every cloud has a silver lining : exploring the dark side of
value
co-creation in B2B service networks
Chowdhury, Ilma Nur
;
Gruber, Thorsten
;
Zolkiewski, Judy
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
Saved in:
6
Gain-sharing in performance-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
Keränen, Joona
;
Kienzler, Mario
;
Salonen, Anna
;
Terho, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 172-184
Persistent link: https://www.econbiz.de/10014454886
Saved in:
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