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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
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Applied economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER working paper series
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84
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ECONIS (ZBW)
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1
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
2
The effect of product variety in multiproduct retail pricing : the case of supermarkets
Kim, Hyunchul
;
Yeo, Jungwon
- In:
Applied economics
55
(
2023
)
19
,
pp. 2167-2188
Persistent link: https://www.econbiz.de/10014294899
Saved in:
3
Do firms always benefit from the presence of active customers?
Laussel, Didier
- In:
Applied economics
55
(
2023
)
20
,
pp. 2292-2307
Persistent link: https://www.econbiz.de/10014294919
Saved in:
4
Game outcome uncertainty revisited : a clustering analysis of team-specific game attendance predictions
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
Applied economics
55
(
2023
)
30
,
pp. 3487-3497
Persistent link: https://www.econbiz.de/10014299166
Saved in:
5
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
6
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
7
Estimating switching costs for telecommunications services and bundles
Kim, Gene Hyungjin
;
Kim, Hyunchul
- In:
Applied economics
54
(
2022
)
37
,
pp. 4356-4373
Persistent link: https://www.econbiz.de/10013410906
Saved in:
8
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
9
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas
;
Platzer, Michael
;
Schröder, Nadine
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 194-215
Persistent link: https://www.econbiz.de/10012506525
Saved in:
10
Flying with a net, and without : preventative devices and self-control
Rao, Raghunath Singh
;
Irwin, Julie Richt
;
Liu, Zhuping
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10012494692
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