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~isPartOf:"Applied economics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of service management"
~subject:"Sports"
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Search: subject_exact:"Sportmarketing"
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Sports
Sportmarketing
19
Sports marketing
19
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16
Professional sports
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7
Konsumentenverhalten
7
Sponsoring
5
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Schreyer, Dominik
2
Buraimo, Babatunde
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Chun, Eunha
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1
Depken, Craig A.
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Dunn, Steven
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Applied economics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of service management
International journal of sports marketing & sponsorship
73
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
61
European Sport management quarterly : ESMQ
60
International journal of sport management and marketing : IJSMM
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Journal of sports economics
5
European journal of international management : EJIM
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
The journal of business & industrial marketing
3
The journal of services marketing
3
The marketing review
3
The service industries journal
3
Working papers / Harvard Business School, Division of Research
3
Applied Marketing Science / Angewandte Marketingforschung
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
Contemporary Cases Online Ser.
2
DBS business review : an international academic collaboration
2
Entrepreneurial Innovation : Strategy and Competition Aspects
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ECONIS (ZBW)
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1
Guest editorial: the sport x service experience : an opportunity for sport service management research
Kunkel, Thilo
;
Funk, Daniel C.
- In:
Journal of service management
35
(
2024
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10014456576
Saved in:
2
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
3
Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research
McDonald, Heath
;
Dunn, Steven
;
Schreyer, Dominik
; …
- In:
Journal of service management
35
(
2024
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10014456582
Saved in:
4
A research agenda at the intersection of sport sponsorship and service
Cornwell, T. Bettina
;
Frank, Abby
;
Miller-Moudgil, Rachel
- In:
Journal of service management
35
(
2024
)
1
,
pp. 108-126
Persistent link: https://www.econbiz.de/10014456584
Saved in:
5
Spectator demand for the sport of kings
Buraimo, Babatunde
;
Coster, Neil
;
Forrest, David
- In:
Applied economics
53
(
2021
)
51
,
pp. 5883-5897
Persistent link: https://www.econbiz.de/10012627105
Saved in:
6
The relationship between sponsorship objectives and sport team reputation among sponsor companies : an exploratory study focusing on sponsors of a Japanese professional women's vol...
Takamatsu, Shohei
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 252-268
Persistent link: https://www.econbiz.de/10013177329
Saved in:
7
Predicting season ticket holder no-show behaviour : more nuanced evidence from Switzerland
Schreyer, Dominik
;
Torgler, Benno
- In:
Applied economics
53
(
2021
)
48
,
pp. 5549-5566
Persistent link: https://www.econbiz.de/10012626916
Saved in:
8
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
9
Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption
Hundt, Steffen
;
Horsch, Andreas
- In:
Applied economics
51
(
2019
)
23
,
pp. 2468-2491
Persistent link: https://www.econbiz.de/10012196710
Saved in:
10
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
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