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~isPartOf:"Applied economics"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~language:"eng"
~person:"Polo-Redondo, Yolanda"
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Search: subject_exact:"Franchise-Vertrag"
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Polo-Redondo, Yolanda
Frazer, Lorelle
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Bordonaba-Juste, Victoria
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Applied economics
Journal of marketing channels : ... distribution systems, strategy, and management
European journal of marketing : EJM
1
European retail research
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International journal of retail & distribution management
1
Journal of strategic marketing
1
New developments in the theory of networks : franchising, alliances and cooperatives
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Influence of franchisors' competitive strategies on network size : the impact of entry timing decision
Bordonaba-Juste, Victoria
;
Lucia-Palacios, Laura
; …
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003953072
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2
The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees
Bordonaba-Juste, Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of marketing channels : ... distribution …
15
(
2007/08
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10003787031
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