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~isPartOf:"Report / Marketing Science Institute"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
11
Store brand
11
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Brand
7
Markenartikel
7
Einzelhandel
3
Product differentiation
3
Product quality
3
Produktdifferenzierung
3
Produktqualität
3
Retail trade
3
Advertising
2
Brand image
2
Competition
2
Demand
2
Designation of origin
2
Herkunftsbezeichnung
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Markenimage
2
Nachfrage
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Product labelling
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advertising
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Cournot model
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Demand system
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11
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Sethuraman, Raj
3
Lopez, Rigoberto A.
2
Ailawadi, Kusum L.
1
Bonanno, Alessandro
1
Castellari, Elena
1
Chen, Bo
1
Chen, Guan-ru
1
Cole, Catherine
1
Dhar, Sanjay K.
1
Harlam, Bari A.
1
Hoch, Stephen J.
1
Liu, Yizao
1
Mañez Castillejo, Juan A.
1
Moner Colonques, Rafael
1
Saghaian, Sayed
1
Sempere-Monerris, José Jorge
1
Sousa, Pedro
1
Tiboldo, Giulia
1
Urbano Salvador, Amparo
1
Zheng, Yuqing
1
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1
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Applied economics
Report / Marketing Science Institute
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
16
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Springer Proceedings in Business and Economics
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
11
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11
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1
Competitive and welfare effects of private label presence in differentiated food markets
Tiboldo, Giulia
;
Bonanno, Alessandro
;
Lopez, Rigoberto A.
; …
- In:
Applied economics
53
(
2021
)
24
,
pp. 2713-2726
Persistent link: https://www.econbiz.de/10012501401
Saved in:
2
Organic labelling, private label, and U.S. household demand for fluid milk
Chen, Bo
;
Saghaian, Sayed
;
Zheng, Yuqing
- In:
Applied economics
50
(
2018
)
28
,
pp. 3039-3050
Persistent link: https://www.econbiz.de/10012037537
Saved in:
3
Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.
;
Moner Colonques, Rafael
; …
- In:
Applied economics
48
(
2016
)
58/60
,
pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
Saved in:
4
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
5
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
6
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
Saved in:
7
What makes consumers pay more for national brands than for store brands : image or quality?
Sethuraman, Raj
-
2000
Persistent link: https://www.econbiz.de/10001539707
Saved in:
8
Global branding
Sousa, Pedro
-
2000
Persistent link: https://www.econbiz.de/10001563385
Saved in:
9
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
Saved in:
10
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
1
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