How do advertised brands benefit from private labels? : an application of rational expectations models
G. R. Chen
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Guan-ru |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 46.2014, 22/24, p. 2891-2902
|
| Subject: | rational expectations model | product differentiation | Cournot model | advertising | Rationale Erwartung | Rational expectations | Theorie | Theory | Werbung | Advertising | Markenartikel | Brand | Handelsmarke | Store brand | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Produktdifferenzierung | Product differentiation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417137