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~isPartOf:"Applied economics"
~isPartOf:"Sustainable development in Europe : concepts, evaluation and applications"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand management"
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The value relevance of brand valuation
Bagna, Emanuel
;
Dicuonzo, Grazia
;
Perrone, Andrea
; …
- In:
Applied economics
49
(
2017
)
58
,
pp. 5865-5876
Persistent link: https://www.econbiz.de/10011845829
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2
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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