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~isPartOf:"Applied economics letters"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of public economics"
~language:"eng"
~person:"Kowalkowski, Christian"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Bundling strategy
7
Leistungsbündel
7
Dienstleistungssektor
6
Service industry
6
Servitization
5
B-to-B-Marketing
4
Business-to-business marketing
4
Digitalization
4
Business model
3
Business network
3
Business services
3
Digital servitization
3
Digitalisierung
3
Digitization
3
Geschäftsmodell
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Industrie
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Service infusion
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Unternehmensnetzwerk
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Brazil
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Deservitization
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Dienstleistung
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Relationship marketing
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Kowalkowski, Christian
Lindgreen, Adam
53
Chang, Tsangyao
48
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Slemrod, Joel
26
Cremer, Helmuth
25
Ivens, Björn Sven
25
Pardo, Catherine
24
Jiraporn, Pornsit
23
Möller, K. E. Kristian
21
Sharma, Arun
21
Cebula, Richard J.
20
Gil-Alaña, Luis A.
19
Pierdzioch, Christian
19
Zaefarian, Ghasem
19
Afonso, António
18
Gahvari, Firouz
18
Gordon, Roger H.
18
Gupta, Rangan
18
Mouzas, Stefanos
18
Pestieau, Pierre
18
Boadway, Robin W.
17
Eggert, Andreas
17
Johnston, Wesley J.
17
Kleinaltenkamp, Michael
17
Kohtamäki, Marko
17
Su, Chi-Wei
17
Yoo, Seung-hoon
17
Andreoni, James
16
LaPlaca, Peter J.
16
Purchase, Sharon
16
Storbacka, Kaj
16
Aarikka-Stenroos, Leena
15
Apergēs, Nikolaos
15
Bovenberg, Ary Lans
15
Cook, Steven
15
Cova, Bernard
15
Gruber, Jonathan
15
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Applied economics letters
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of public economics
Journal of business research : JBR
10
The journal of business & industrial marketing
10
Journal of service management
4
Managing service quality : MSQ ; an international journal
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of business environment : IJBE
1
International journal of knowledge management studies : IJKMS
1
International journal of services technology and management
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
16
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1
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
3
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Saved in:
4
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
5
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario
;
Saccani, Nicola
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
Saved in:
6
Transformational shifts through digital servitization
Tronvoll, Bård
;
Skylar, Alexey
;
Sörhammar, David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
Saved in:
7
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
8
Network orchestration for value platform development
Perks, Helen
;
Kowalkowski, Christian
;
Witell, Lars
; …
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 106-121
Persistent link: https://www.econbiz.de/10011822035
Saved in:
9
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
10
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
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