Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Christian Kowalkowski, Wolfgang Ulaga
| Year of publication: |
2024
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|---|---|
| Authors: | Kowalkowski, Christian ; Ulaga, Wolfgang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 440-456
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| Subject: | Digitalization | Business model innovation | Servitization | B2B subscriptions | Customer success | Recurring revenue models | Geschäftsmodell | Business model | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Innovation | Leistungsbündel | Bundling strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.01.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531643