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~isPartOf:"Applied economics letters"
~isPartOf:"Psychology & marketing"
~subject:"Fernsehen"
~subject:"Television advertising"
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Fernsehen
Television advertising
Fernsehprogramm
9
Television programme
9
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
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USA
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United States
3
Werbewirkung
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Geschlecht
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Ball game
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Ballsport
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Celebrity-Werbung
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Competition
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Criticism
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Cultural identity
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Customer satisfaction
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Emotion
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Ernährungsberufe
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Experiment
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Feldforschung
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France
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Frankreich
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Frauen
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Fußball
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Gambling
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Geographic distance
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Allan, Stephen
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Droulers, Olivier
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Lacoste-Badie, Sophie
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Malek, Faten
1
Strutton, David
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Tran, Gina A.
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Applied economics letters
Psychology & marketing
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
International journal of sport finance
4
The journal of media economics
4
Arts and the market
3
JMM : the international journal on media management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
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CESifo working papers
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
IFN working paper
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International journal of advertising : the quarterly review of marketing communications
2
International screen industries
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Journal of marketing communications
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Journal of media business studies
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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P / the Rand Corporation
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Reports and papers on mass communication
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management : research, policies, practice
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Wettbewerb und Regulierung von Märkten und Unternehmen
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Working paper series
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Zur Ökonomie der Unterhaltungsproduktion
2
A BFI book
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A Bantam book
1
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Advertising in new formats and media : current research and implications for marketers
1
American economic journal : a journal of the American Economic Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Arts and the market : AAM
1
Atlantic economic journal : AEJ
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Avis et rapports du Conseil Économique et Social
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Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
Saved in:
2
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
3
Satellite television and football attendance : the not so super effect
Allan, Stephen
- In:
Applied economics letters
11
(
2004
)
2
,
pp. 123-125
Persistent link: https://www.econbiz.de/10001927749
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