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~isPartOf:"Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien"
~isPartOf:"Harvard business review : HBR"
~subject:"New product development"
~subject:"Preismanagement"
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New product development
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Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
Harvard business review : HBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of product development : IJPD
5
SpringerLink / Bücher
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The journal of product & brand management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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International journal of production research
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Advances in airline economics
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Foundations of Management : the journal of Warsaw University of Technology
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Harvard-Business-Manager : das Wissen der Besten
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IEEE transactions on engineering management : EM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economics & management strategy : JEMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
2
Organisation der Produktinnovation in Medienunternehmen : eine Analyse des Forschungsstandes zur Ablauforganisation der Innovation von Online-Produkten
Köhler, Lutz
-
2002
Persistent link: https://www.econbiz.de/10009564069
Saved in:
3
Organisation der Produktentwicklung bei WEKA MEDIA
Köhler, Lutz
;
Hess, Thomas
-
2002
Persistent link: https://www.econbiz.de/10009564070
Saved in:
4
Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
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