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~isPartOf:"Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München"
~language:"eng"
~subject:"Theorie"
~type_genre:"Working Paper"
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank T.
;
Schaller, Christian
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2002
Persistent link: https://www.econbiz.de/10001704603
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From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.
;
Möslein, Kathrin
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2002
Persistent link: https://www.econbiz.de/10001704605
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