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~isPartOf:"Arbeitsberichte des Lehrstuhls für Betriebswirtschaftslehre - Information, Organisation und Management der Technischen Universität München"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"New product development"
~subject:"Preismanagement"
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New product development
Preismanagement
Product management
7
Produktmanagement
7
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Marketingmanagement
3
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2
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Produktentwicklung
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Arbeitsberichte des Lehrstuhls für Betriebswirtschaftslehre - Information, Organisation und Management der Technischen Universität München
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of product development : IJPD
5
SpringerLink / Bücher
4
The journal of product & brand management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
International journal of product lifecycle management : IJPLM
3
International journal of production research
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Strategic management journal
3
Advances in airline economics
2
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
2
Foundations of Management : the journal of Warsaw University of Technology
2
Gabler Research
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
IEEE transactions on engineering management : EM
2
International journal of technology management : IJTM
2
Journal of business research : JBR
2
Journal of economics & management strategy : JEMS
2
Journal of engineering and technology management : JET-M
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER reporter online
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Premier reference source
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement
2
Springer eBook Collection / Business and Economics
2
The journal of industrial economics
2
Volkswirtschaftliche Diskussionsbeiträge
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AMA management report series
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Academic monograph on business studies : marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
1
An Auerbach book
1
Arbeitsberichte
1
Asia Pacific journal of marketing and logistics
1
BWL-Wissen zur Existenzgründung
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1
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
3
Vertragsgestaltung im Kontext hybrider Wertschöpfung
Burianek, Ferdinand
;
Ihl, Christoph
;
Reichwald, Ralf
-
2007
Persistent link: https://www.econbiz.de/10003799885
Saved in:
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