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~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Esports"
~type_genre:"Article in journal"
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Arbeitspapier / HHL, Leipzig Graduate School of Management
International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
1
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
2
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
3
Doping as a barrier in universal acceptance of esports
Gupta, Dishant
;
Sharma, Harsh
;
Gupta, Manali
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 645-664
Persistent link: https://www.econbiz.de/10013370432
Saved in:
4
Netizens' behavior towards a blockchain-based esports framework : a TPB and machine learning integrated approach
Yadav, Jitendra
;
Misra, Madhvendra
;
Rana, Nripendra P.
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 665-683
Persistent link: https://www.econbiz.de/10013370438
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