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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Search: subject_exact:"Conjoint-Analyse"
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Conjoint analysis
36
Conjoint-Analyse
36
Consumer behaviour
14
Konsumentenverhalten
14
Market research
14
Marktforschung
14
Theorie
7
Theory
7
Conjoint Measurement
5
Präferenztheorie
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Theory of preferences
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Deutschland
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conjoint analysis
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Bauer, Hans H.
5
Ding, Min
3
Zeithammer, Robert
3
Baker, William
2
Franken, Birgit
2
Herrmann, Andreas
2
Homberg, Federico
2
Huber, Frank
2
Jedidi, Kamel
2
Kohli, Rajeev
2
Lenk, Peter J.
2
Meißner, Martin
2
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2
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2
Schellhase, Ralf
2
Adhikari, Atanu
1
Allen, Brian
1
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Basu, Amiya
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Arbeitspapier / Institut für Marketing, Universität Mannheim
International journal of hospitality management
Journal of marketing research : JMR
Journal of targeting, measurement and analysis for marketing
Conjoint measurement : methods and applications
52
SpringerLink / Bücher
26
Journal of business economics : JBE
24
Conjoint measurement : methods and applications ; with 91 tables
19
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
19
Fundamentals of marketing research ; Vol. 6
17
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
16
Journal of business research : JBR
15
American journal of agricultural economics
14
Europäische Hochschulschriften / 5
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
European journal of operational research : EJOR
13
Gabler Edition Wissenschaft
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
11
Marketing : ZFP ; journal of research and management
11
Agricultural and resource economics review : ARER
10
International journal of consumer studies
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Springer eBook Collection / Business and Economics
10
Technological forecasting & social change : an international journal
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of agricultural and applied economics
9
KBI
9
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
8
Die Betriebswirtschaft : DBW
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of food products marketing
8
Marketing letters : a journal of research in marketing
8
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Energy economics
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of international food & agribusiness marketing : JIFAM
7
Journal of retailing and consumer services
7
Research
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ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
3
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1
Seeing is believing? : data mining to create a choice-based conjoint approach for restaurant mobile marketing
Liu, Sijun
;
Wei, Chunhao
;
Kalgotra, Pankush
;
Cobanoglu, …
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013255963
Saved in:
2
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
Saved in:
3
Hospitality healthscapes : a conjoint analysis approach to understanding patient responses to hotel-like hospital rooms
Suess, Courtney
;
Mody, Makarand
- In:
International journal of hospitality management
61
(
2017
),
pp. 59-72
Persistent link: https://www.econbiz.de/10011646093
Saved in:
4
Efficient design and analysis for a selective choice process
Henderson, Ty
;
Liu, Qing
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 430-446
Persistent link: https://www.econbiz.de/10011697457
Saved in:
5
Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.
;
Zeithammer, Robert
;
Payne, John W.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
Saved in:
6
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
7
How hotel managers decide to discount room rates : a conjoint analysis
Lee, Seung Hyun
- In:
International journal of hospitality management
52
(
2016
),
pp. 68-77
Persistent link: https://www.econbiz.de/10011442805
Saved in:
8
Perceptions of technical skills required for successful management in the hospitality industry : an exploratory studiy using conjoint analysis
Ruetzler, Tanya
;
Baker, William
;
Reynolds, Dennis
; …
- In:
International journal of hospitality management
39
(
2014
),
pp. 157-164
Persistent link: https://www.econbiz.de/10010389384
Saved in:
9
Measuring spa-goers' preferences : a conjoint analysis approach
Kucukusta, Deniz
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
41
(
2014
),
pp. 115-124
Persistent link: https://www.econbiz.de/10010403059
Saved in:
10
PIE : a holistic preference concept and measurement model
Kim, Hye-jin
;
Park, Young-hoon
;
Bradlow, Eric T.
;
Ding, Min
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
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