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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~isPartOf:"Thexis"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Journal of historical research in marketing
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Thexis
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
134
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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45
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing intelligence & planning
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Journal of macromarketing
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Schriftenreihe Schwerpunkt Marketing
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essentials
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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UTB
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in marketing and entrepreneurship : JRME
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Schriften zum Marketing
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing research : JMR
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Neue betriebswirtschaftliche Forschung : Nbf
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Springer eBook Collection / Business and Management
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ECONIS (ZBW)
104
USB Cologne (EcoSocSci)
21
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1
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia
;
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
Saved in:
2
(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance
;
Sears, Donna
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
Saved in:
3
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
4
Stanley Hollander's T-shirt test : where marketing history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
Saved in:
5
What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
6
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
7
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
8
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
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9
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
10
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
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