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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Marketing implementation"
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Konsumentenverhalten
Marketing management
88
Marketingmanagement
88
Brand management
46
Markenführung
46
Consumer behaviour
22
Brand
19
Markenartikel
19
Markenimage
17
Brand image
16
Brand architecture
13
Deutschland
12
Germany
12
Markenarchitektur
12
Corporate reputation
10
Firmenimage
10
Luxury goods
9
Luxusgüter
9
Beziehungsmarketing
8
Relationship marketing
8
Theorie
8
Theory
8
Corporate culture
7
Marketing
7
USA
7
United States
7
Unternehmenskultur
7
International marketing
6
Internationales Marketing
6
Social Web
6
Social web
6
brand orientation
6
Branding
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Brand extension
4
Cultural heritage
4
Internet marketing
4
KMU
4
Kulturgüter
4
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22
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English
22
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Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Batt, Verena
1
Baumann, Chris
1
Baxter, Stacey M.
1
Bruhn, Manfred
1
Chhikara, Ritu
1
De Gregorio, Federico
1
Demetriou, Marlen
1
Disterheft, Aneta
1
Eshghi, Abdolreza
1
Felix, Reto
1
Fine, Amanda C.
1
Gaczek, Piotr
1
Gadzinski, Gregory
1
Garczarek-Bąk, Urszula
1
Garg, Ruchi
1
Gengler, Charles E.
1
Ghose, Sanjoy
1
Giovanis, Apostolos N.
1
Gray, David
1
Haase, Janina
1
Hawkins, Matthew A.
1
Heiman, Amir
1
Hennigs, Nadine
1
Hirvonen, Saku
1
Holehonnur, Abhijith
1
Holzer, Matthias
1
Hopkins, Christopher D.
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Jun, Sung Youl
1
Kataria, Aakanksha
1
Kim, Kyung Ho
1
Kulczynski, Alicia
1
Labenz, Franziska
1
Laukkanen, Tommi
1
Liu, Sindy
1
Lopes, Evandro Luiz
1
Lowengart, Oded
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
The journal of brand management : an international journal
Journal of business research : JBR
67
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
SpringerLink / Bücher
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategic marketing
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
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ECONIS (ZBW)
22
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1
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
2
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
3
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
4
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
5
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
6
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
7
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
8
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
9
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
10
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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