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~isPartOf:"Arbeitspapiere des Fachgebietes BWL, Marketing"
~isPartOf:"Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Urban events, place branding and promotion : place event marketing"
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Place marketing
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7
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Arbeitspapiere des Fachgebietes BWL, Marketing
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
The journal of product & brand management
Urban events, place branding and promotion : place event marketing
Journal of business research : JBR
17
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Studia / Polska Akademia Nauk, Komitet Przestrzennego Zagospodarowania Kraju
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Hamburger Schriften zur Marketingforschung
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Schriften zur Raumordnung und Landesplanung
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Arbeitsmaterialien zur Raumordnung und Raumplanung
2
Brands and branding
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Brands and branding geographies
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ECONIS (ZBW)
20
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1
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
2
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
3
Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha
;
Shroff, Preeti
;
Merchant, Altaf
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
Saved in:
4
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
5
The concept of place event marketing
Cudny, Waldemar
- In:
Urban events, place branding and promotion : place …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012161170
Saved in:
6
Cultural promotion of place as "northern" space : the case of Umeå2014 - European Capital of Culture event
Appelblad, Håkan
- In:
Urban events, place branding and promotion : place …
,
(pp. 25-46)
.
2020
Persistent link: https://www.econbiz.de/10012161175
Saved in:
7
Branding authenticity : perceptions of La Patum de Berga, a complex place marketing event in Catalonia, Spain
Colombo, Alba
;
Cantó Milà, Natàlia
- In:
Urban events, place branding and promotion : place …
,
(pp. 47-62)
.
2020
Persistent link: https://www.econbiz.de/10012161182
Saved in:
8
Participatory cultural events and place attachment : a new path towards place branding?
Brokalaki, Zafeirenia
;
Comunian, Roberta
- In:
Urban events, place branding and promotion : place …
,
(pp. 63-85)
.
2020
Persistent link: https://www.econbiz.de/10012161186
Saved in:
9
Place branding through culture and arts events : cases from Eastern Canada
Jolliffe, Lee
;
Chesworth, Nancy
- In:
Urban events, place branding and promotion : place …
,
(pp. 105-123)
.
2020
Persistent link: https://www.econbiz.de/10012161205
Saved in:
10
Geographies and branding impacts of non-metropolitan music festivals in the Western Cape province of South Africa
Donaldson, Ronnie
;
Duckitt, Henry
- In:
Urban events, place branding and promotion : place …
,
(pp. 141-161)
.
2020
Persistent link: https://www.econbiz.de/10012161215
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