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~isPartOf:"Arts marketing : an international journal ; AM"
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~subject:"Marketing"
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Markenführung
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Arts marketing : an international journal ; AM
Journal of marketing
Journal of business research : JBR
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
7
Journal of promotion management : JPM
6
Journal of marketing research : JMR
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Faculty & research / Insead : working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Acta Universitatis Danubius / Oeconomica
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European journal of marketing : EJM
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European research studies
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Gießener Schriften zur Agrar- und Ernährungswirtschaft
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Journal of Asian finance, economics and business : JAFEB
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Journal of business-to-business marketing
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Journal of food products marketing
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Journal of marketing communications
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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The journal of consumer marketing
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The journal of personal selling & sales management : JPSSM
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The journal of product & brand management
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Working paper / National Bureau of Economic Research, Inc.
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... für Dummies
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A reader in marketing communications
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Abhandlungen zur Werbewissenschaft und Werbepraxis
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Administrative Sciences : open access journal
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Agricultural Economics Research
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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Athens journal of business & economics : AJBE
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Australasian marketing journal
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Why promote sold-out concerts? : a Durkheimian analysis
Duffett, Mark
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009573188
Saved in:
2
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
3
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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